In this two part series, Perri Byrne and Liam Faulkner are going to take us on a whistle stop tour of trade marks. Here, in Part 1, Perri outlines what a trade mark is. She then goes on to explore the benefits of registration. In Part 2, Liam will explain how to register a trade … Continue reading Trade marks 101: Part 1
Last month, food and drink giants Nestlè announced they had cancelled their sponsorship with the International Association of Athletics Federation (IAAF), due to fear that the recent corruption and doping scandals enveloping athletics would damage its public image. This begs the question: how important is your business image? The importance of having a good image … Continue reading How important is your business image?
Commercial awareness is an important skill that every employer looks for in candidates. Many students assume that it’s only relevant for those seeking corporate careers. That’s not true. Anyone who wants to be a solicitor, regardless of the type of firm they want to work for, needs to have commercial awareness. Commercial awareness is one of the … Continue reading Are you commercially aware?